Our work About us Culture Start now


Girl Crush Gang is partnering with the project #FierDeToutesLesCouleurs and Moonstruhk to produce an extra colourful video. 

                                                                                                                       (extremely sorry for the pun)

Due to the pandemic, the Girl Crush team was unable to conceive a fashion show for the launch of their summer 2021 collection. Good news for them, Moonstruhk was able to deliver a video that  reflects their grandiose ambition.

Lucie Rhéaume and Cindy Cournoyer, both at the head of Girl Crush, gave Jaycee, our director, the exciting mandate to unveil their new collection of loungewear, through an experimental video, while conveying their brand values.

In collaboration with ambitious partners like ESKA and the project #FierDeToutesLesCouleurs by Muze Influence, we consider ourselves lucky to have been given the chance to take part in this beautiful project.

Worn by the internet sensation Enola Bédard, the video brilliantly puts forward the new SS21 collection from Girl Crush Gang as well as their inclusive and ecological vision, a crucial part of their brand.

Thanks to ESKA, the official partner of Girl Crush Gang and in collaboration with the project #FierDeToutesLesCouleurs by Muze Influence, for pride month, ESKA pledges to give 25 cents (up to a maximum of 5,000$) for each share of the video to Fondation Émergence which fights homophobia and transphobia. Girl Crush will be giving 1$ for each recycled hoodie purchased in June.

Link for the video : 


Link for the recycled hoodies : 


Read more