It is with great pleasure that we produced the latest ad from Shop Santé. Ads that every fan of Occupation Double will soon know by heart! 

It was the first large scope project as a director for our first draft pick, Zacksta. Let’s just say the quality of his work did not disappoint. 

The goal was to create ads that would resonate with the vast majority of people. With the help of our own Mathieu Cauchon, he was able to elaborate surprising and catchy concepts to the joy of the client that wished he could have done them all. Unfortunately that was not feasible and we had to say goodbye to some punchy ideas (RIP to the medieval set of our dreams). 

Zack mentions that it was a great first directing experience because he had the time to elaborate concepts, he had the Moonstruhk team to guide him and the Shop Santé team was extremely receptive to his propositions. Indeed, the collaboration between Shop Santé x Zacksta was not born yesterday and they have other projects on the way. We’re eager to see what they come up with!

We cannot ignore the remarkable performance of one of the key players: Thérèse. She brought colour and life to the project. In conclusion, we have a satisfied director, a satisfied client and a satisfied team. Everyone’s happy!

The ads will be broadcasted during Occupation Double throughout the fall, a little fun to distract you during the break. We’ve got you covered!

Like Thérèse said: Soyez futés, Shoppez santé!

Credits

Production company: Moonstruhk
Director : Zacksta

Director of photography : Natan B. Foisy
Artistic director and stylist : Jasmine Lebel (Juste du feu)

Executive producer and co-director: Mathieu Cauchon (Moonstruhk)
Production director : Jacinthe Robert (Moonstruhk)

Copywriter : Félix Brouillet

Camera assistant : Benjamin Gagné

Key gaffer: Mathieu Lefrançois Gauvreau

Key grip: Tom Berthelot

Sound mixer : Louis Aka Trudel

MUA & hairdresser : Jacinthe Benoît 

Assistant to artistic director: Chloé Baril Chassé

Production coordinator : Pénélope Hawkins (Moonstruhk)
Comedians : Thérèse Morange et Carl Vincent

Editing : Marianne Boucher 

Color grading : Guillaume Piché (Post-moderne)

Mix & sound design : François Del Fante (Réservoir audio)