In December 2023, Moonstruhk was entrusted with the exciting responsibility of assisting Team Canada in producing a wide range of social content to fuel their online presence leading up to the Paris 2024 Olympic Games. This partnership kicked off with a special media day in Montreal, where Canadian Olympians gathered for a jam-packed day of content production. In just one day, our team produced over 100 videos, each strategically crafted for release in the months leading up to the Games.
Expanding the Mission to Paris
As the momentum grew, so did the scope of our collaboration. Moonstruhk continued to support Team Canada with a series of productions in the weeks following the media day. The highlight came when we were called upon to send a production team to Paris, where we were tasked with setting up a remote studio at Canada House. Our mission? To create dynamic and engaging content in real-time with Canadian athletes throughout the Olympic Games.
Seamless Execution
Our work with Team Canada was a multifaceted endeavor, involving pre-Olympic content creation in Montreal and on-site production in Paris. During the Games, Moonstruhk’s team operated seamlessly from Canada House, capturing the energy, achievements, and personal stories of Canadian athletes. The content varied from quick social media clips to longer, in-depth features, all designed to highlight the athletes’ journeys.
By the end of the Games, Moonstruhk had produced over 300 videos and photos in various formats. These captured the vibrant spirit of the Canadian Olympic team and helped showcase their achievements on a global stage.
Notable Achievements
Moonstruhk’s contribution to Team Canada’s social media and digital strategy resulted in impressive engagement across multiple platforms. Here are some key metrics from our work during the Games:
- Web + App Pageviews: 22.9M (121% of KPI achieved)
- Engagements: 11.7M (84% of KPI achieved)
- Video Views: 53.9M (150% of KPI achieved)
- Interactions: 65.6M (131% of KPI achieved)
- App Daily Active Users (DAUs): 50K (100% of KPI achieved)
- Newsletter Clicks: 124.6K
- Podcast Downloads: 124K
Client Feedback
We were honored to receive glowing feedback from Team Canada, highlighting the positive impact of our work:
- “Massive thank you to the Moonstruhk team!!! The partner videos turned out fantastic! All the partners were so happy with their videos. Really appreciate all your work.”
- “Thanks! I think I speak for all of us in saying how proud we are of the collaboration and the quality of our content across the board. Whether in the theatre or the submarine, we made our videos sing while being a ‘can’t miss’ destination for our athletes.”
Conclusion
From the media day in Montreal to Canada House in Paris, Moonstruhk delivered high-quality, engaging content under tight deadlines that helped Team Canada connect with millions of fans. The collaboration not only exceeded expectations but positioned Team Canada as a leader in social engagement during the Paris 2024 Olympic Games.
This project underscores Moonstruhk’s ability to elevate a brand’s digital presence, creating content that resonates with audiences worldwide. We are proud to have been part of this journey, and we look forward to more opportunities to help brands reach new heights through powerful storytelling.
